Make your nonfiction writing more than informative—make it memorable.

By David Cox

We associate nonfiction writing with delivering facts, insights, and information. But fact-based content can lose readers if it’s dry or too technical. Using storytelling techniques with nonfiction writing helps engage readers. Stories can make your content informative and memorable.

Storytelling is a powerful tool for keeping readers’ attention, regardless of genre. In nonfiction, it bridges the gap between factual information and the human experience. Writers can use stories to create a connection. This connection draws readers in and encourages them to keep reading.

Examples of Storytelling in Nonfiction

Consider Malcolm Gladwell’s popular books like Outliers or The Tipping Point. His work presents research and data, but it’s also compelling. He seamlessly uses real-world examples and narratives with the information. Gladwell provides his readers with captivating stories, illustrating complex ideas in relatable ways.

Another great example is Laura Hillenbrand’s Unbroken. Here, she recounts the true story of World War II hero Louis Zamperini. She could’ve written a straightforward biography about Zamperini’s life, focusing on facts and historical context. Instead, she used storytelling to bring his experiences to life. Her readers feel the intensity of his struggles as a soldier, a prisoner of war, and, ultimately, a survivor.

Facts Within a Narrative Structure

Using storytelling with nonfiction doesn’t mean inventing characters or scenarios. Instead, it’s about framing the facts within a narrative structure. Use case studies, historical events, or personal anecdotes to illustrate your points. You can also use elements like conflict, resolution, and character development. These elements can enrich your writing and make it more relatable.

Consider a book like Erik Larson’s The Devil in the White City. In this work, Larson uses the 1893 Chicago World’s Fair as a backdrop for the true story of serial killer H.H. Holmes. He moves skillfully between the grand achievements of the fair and the intrigue of Holmes’s crimes. Larson’s storytelling transforms what could’ve been dry history into a page-turning reader experience.

How Can Storytelling Benefit Nonfiction Writing?

Reader Engagement

Stories are naturally more engaging than dry facts. Readers are likelier to stick with your content if it reads like a story rather than a report.

Emotional Connection

Storytelling appeals to readers’ emotions, giving your content more impact. Adding a human element through storytelling makes the information more relatable. This is true whether you’re explaining a complex issue or sharing research data.

Memorable Information

People remember stories better than isolated facts. Readers will likely remember the details you present as part of a narrative. This is especially true when recalling key points adds lasting value to the content.

Trust and Credibility

Storytelling, especially when supported by real-life examples, builds trust with the reader. Writers can offer accounts of personal experiences, case studies, or true stories. These accounts demonstrate transparency and authenticity, which fosters credibility.

Use the Power of Storytelling in Your Writing

Stories often present situations that provoke thought or moral consideration. They invite readers to reflect on real-life situations. They may consider different perspectives while others provoke critical thinking. This can be particularly powerful with topics like social justice, history, or ethics.

Even in nonfiction, a good story can be the glue that keeps readers engaged. Try framing your facts within a compelling story. Your nonfiction writing may better inform, entertain, and resonate with your audience. Regardless of your subject, storytelling can elevate your writing and keep readers coming back for more.

____________________

David and Sharon Cox are co-owners of Cox Editing Services. They specialize in copyediting and proofreading to help writers prepare print and online content for publication, distribution, and presentations.